Hire a duck. Rest easy knowing your site works.
Ducks patrol your live environment continuously — not just for bugs, but for clarity, intent, and user comprehension. Hire different personas. Test different perspectives. Know your site actually works, and keeps working, without lifting a finger.
Your site works. You know it works. Rest easy.
Ducks give you continuous confidence that your live environment is actually functioning — not just after deploy, but every hour, every day. No more wondering “did that last change break something?” No more waking up to user-reported outages. Your ducks found it first.
Hire personas. Test intent, not just function.
Traditional QA asks “does this work?” — ducks ask “does this make sense?” Hire ducks with different personas and focuses to test comprehension, clarity, trust, and efficiency alongside correctness.
Does a new user understand what the product does within 5 seconds? Are CTAs clear? Is the value proposition obvious? This duck thinks like someone who has never seen your product.
Can a returning user accomplish their core task in under 3 clicks? Are shortcuts discoverable? Does the UI respect their time and expertise?
Does the interface communicate status, progress, and results clearly to someone who doesn’t read code? Are error messages human? Is jargon avoided?
Would a potential customer trust this product based on the UI alone? Are there broken states, inconsistencies, or rough edges that undermine credibility?